Modern digital marketing demands more than surface-level ad campaigns—it requires an understanding of the full customer journey. This course is your complete playbook for building, analyzing, and optimizing digital funnels that guide potential customers from first click to final conversion.

You’ll explore funnel strategy in depth: top-of-funnel content marketing and awareness-building tactics, middle-of-funnel lead nurturing and engagement campaigns, and bottom-of-funnel retargeting and conversion optimization. You’ll learn how to map user intent, identify drop-off points, and align messaging with funnel stages across channels like Meta Ads, Google Ads, LinkedIn, TikTok, and email marketing.

By mastering cross-channel sequencing, tracking attribution with UTM parameters and Google Tag Manager, and applying behavioral segmentation with tools like HubSpot and Klaviyo, you’ll design campaigns that not only attract but retain and convert. Real-world case studies and campaign audits will give you an edge in crafting full-funnel strategies for e-commerce, SaaS, and personal brands.

This course is perfect for marketers, solopreneurs, and agency professionals seeking to implement advanced funnel strategies that scale.

Delivery
Courses are delivered 100% online. Learn on your schedule — videos, case studies, and templates are available instantly upon enrollment. All content is optimized for mobile and desktop.

Refunds
Not satisfied with your campaign results? Request a 30-day refund with no questions asked.

Language
English

Curriculum
Module 1: Funnel Foundations – Awareness, consideration, conversion frameworks and customer journeys.
Module 2: TOFU and MOFU Mastery – Content hooks, lead magnets, nurturing sequences.
Module 3: Retargeting and CRO – Retargeting tactics, CTA testing, checkout flow optimization.
Module 4: Attribution, Analytics and Reporting – UTM tagging, GA4, ROAS/CPA/CLV tracking.
Capstone Funnel Lab: Design and implement a multi-stage campaign funnel for a real or fictional business and present full-funnel metrics.