Description
Influence is not manipulation — it’s a tool for good when used ethically. This course dives deep into the psychology of decision-making and how to ethically apply persuasion strategies in business, leadership, and everyday communication. You’ll explore how cognitive biases work, why people say yes, and how to build trust, credibility, and momentum behind your ideas.

With research-based methods from behavioral science, marketing, and negotiation, you’ll master framing techniques, value-based messaging, and influential storytelling. You’ll also learn to identify manipulation and defend against it. This course is ideal for managers, marketers, educators, coaches, and entrepreneurs who want to lead with integrity and impact.

Delivery
Courses are delivered 100% online. Learn on your schedule — videos, case studies, and templates are available instantly upon enrollment. All content is optimized for mobile and desktop.

Refunds
If the content doesn’t enhance your persuasive communication skills, we offer a 30-day full refund.

Language
English

Curriculum
Module 1: Foundations of Ethical Persuasion – Principles, myths, and social responsibility.
Module 2: Psychology of Influence – Reciprocity, authority, scarcity, social proof, cognitive triggers.
Module 3: Strategic Messaging – Framing, metaphors, storytelling, values alignment.
Module 4: Influence in Action – Sales, negotiations, public speaking, digital content.
Capstone Practice: Create a persuasive pitch or presentation using learned frameworks and ethical persuasion tools.