A brand is more than a logo—it’s a living, breathing ecosystem of visuals, motion, typography, and strategy that tells a story at every touchpoint. This course takes graphic designers and brand builders into the world of advanced visual identity design, where the challenge is not only to stand out but to stay consistent, relevant, and scalable.

You’ll learn how to architect cohesive design systems from scratch: crafting core logos, building flexible typographic hierarchies, defining color strategies, and specifying digital-first components for responsive platforms. We’ll go beyond the basics to explore motion branding, visual storytelling, environmental branding, and identity systems for multi-platform ecosystems.

Real-world case studies and critiques will show you how iconic brands evolve—and how yours can too. You’ll design a professional-grade brand guideline document that covers everything from logo clear space to dark mode color palettes and mobile UX standards.

This course is ideal for designers transitioning into art direction, freelancers offering full-scale branding services, or professionals building in-house brand libraries.

Delivery
Courses are delivered 100% online. Learn on your schedule — videos, case studies, and templates are available instantly upon enrollment. All content is optimized for mobile and desktop.

Refunds
We offer a 30-day refund if you’re not confident creating full-spectrum brand identity systems by course end.

Language
English

Curriculum
Module 1: Brand Strategy Meets Visual Language – Brand attributes, personas, and design tone of voice.
Module 2: Logos, Typography, and Color Systems – Master logo systems, variable typography, color psychology.
Module 3: Digital Systems and Motion Branding – UI tokens, animation principles, adaptive logos.
Module 4: Guidelines and Launch – Creating scalable brand docs, rollout strategy, platform governance.
Capstone Project: Build a full brand identity suite for a fictional startup, including logo system, color palette, motion components, typography, and an exportable design manual.